The Diorshow Eye Gloss
As part of my internship at Parfums Christian Dior, I was asked to take part in the ‘Reveal Your Talent’ programme as part of a team to create an innovative new product concept to rejuvenate the brand's image and its 360° activation.
Universal Clear
Glam Oblique
Silky Mauve
#BeDiorBeBold
Diorshow Eye Gloss is a waterproof, single-liquid eyeshadow with a hyper-pigmented gel texture that's easy to blend and made from 90% natural ingredients. It comes in six shades that are both universal and fashionable, reminiscent of Maria Grazia's Haute Couture creations.
Universal Clear
Glam Oblique
Silky Mauve
Bronze Cannage
Blue Twill
Warm Amber
As a preview, Decentraland players will have the opportunity to purchase the six ‘Diorshow Eye Gloss’ skins for their avatar.
These skins will be available later in The House of Dior e-shop. When they purchase this NFT Dior, they will be able to choose to have a box of two miniatures delivered to them: Silky Mauve and Universal Clear. The aim of this choice is to allow customers to try the product at home, with the idea of offering a premium and unique service, while at the same time anchoring the phygital experience.
The House of Dior in Decentraland
The 360° activation of the Diorshow Eye Gloss is based around a phygital event: both in Dior's private salons at 30 avenue Montaigne in Paris, and in the Decentraland metaverse.
Peter Philips and Olivia Rodrigo will be giving a duo demonstration. The creative and image director of Dior make-up will be giving advice on how to apply the new product, as well as tips on how to combine colours with the top coat, always with the aim of being profoundly playful.
Bronze Cannage
Blue Twill
Warm Amber
